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Auto News with Dealer Perspective

Some Ford Service Techs Are Using Virtual...

A Closer Look at the Technology Enhancements Coming to the Service Department By Desiree Homer Ford is the first automaker to tap into virtual reality as...

Presidents Day Car Advertising: Entertaining But Ineffective

By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke with can’t pinpoint when they began running promotions...

Variable Cost to Market Best Practices

Understanding How to Embrace & Anticipate Changes in Your Market By Desiree Homer The variable cost to market is a key performance indicator that tends to vary for each dealership, according to the region...

The First 90 Days: What Every Dealership Should Know to Train & Retain Employees

By Stephanie Licata  The amount of money that employee turnover costs dealerships is no secret. For the nitty gritting on the staggering uphill battle the industry faces, check out this Automotive News Article....

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Voices from the Automotive World

Are You Listening to Your Customers?

How Your BDC Can Hurt You by Not Answering Your Customers’ Questions By Brian Brown, COO, Dave Cantin Group Have you ever told a white lie...

From Boss to Coach: BUT HOW?

A version of this article was originally published on LinkedIn by Stephanie Licata, M.A. A.C.C.  I just read my zillionth article on how bosses are...

Stories From the Field: Are Dealers Leveraging the Purchase Funnel?

By Bruno Lucarelli It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...

DCG Consulting: Becoming An Extraordinary Dealer

By Stephanie Licata As I write this, I am sitting in the customer lounge of my popular import brand dealership, one I’ve been doing business...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

Dealer Corner

Building a Vision

By Kathryn Pomroy Dwight G. Nelson may be a man of few words, but he is a brilliant businessman with a strong vision of where...

Vendor Solutions

Email Deliverability Solutions #1

Category: Customer Email Deliverability Vendor: Dealer EFX Dealer: Ken Grody Automotive Group Overview: In business more than 60 years, Ken Grody Automotive Group is a Southern California based...

Women Driving Success

Buying a Car From a Girl

By Kathryn Pomroy I grew up in a family-owned Plymouth/Dodge dealership located in the California hillside among money and technology. As soon as my attention...

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