Amazon Prime members have long enjoyed speedy package delivery to their homes, and now the retail giant wants to make it even easier to get your goods by delivering straight to your vehicle. Starting today, Amazon announced owners of eligible Chevrolet, Buick, GMC, and Cadillac vehicles in the United States can enjoy the convenience of having Amazon packages delivered inside their vehicle using the Amazon Key service.
According to a press announcement, paid Prime members can request a car delivery so long as the vehicle is parked in a publicly accessible area, such as at a workplace surface parking lot or in a home driveway. The service comes with the typical Prime benefits of same day, two-day, and standard shipping.
“At Amazon, we are always working to make our customers’ lives easier and starting today, we’re excited to bring in-car delivery to Chevrolet, Buick, GMC and Cadillac owners,” said Peter Larsen, Vice President of Delivery Technology, Amazon. “Prime members now have another way to ensure their packages are safe and secure—all for no additional cost.”
Amazon Key is not a new service. Exclusive to to paid Prime members, Amazon originally launched the program as an in-home delivery service in which a delivery driver or courier can temporarily gain access to your home to leave a package safely inside, rather on the doorstep. Users purchase an buy an Amazon Key In-Home Kit, which is comprised of a smart lock and camera monitor. Once installed, users can purchase goods on Amazon and authorize a courier to place the packages in the home via the smart lock and camera. Users can watch everything live in the Amazon Key app or see a video of it later.
The service itself was met with some criticism, mostly from social media goers flocking to deride the service as infringement of their privacy, or a way for thieves to gain access to their homes. Criticism aside, Amazon Key is still available in select cities despite customer response being rather low. According to a survey conducted by Recode, 58 percent of people who have Amazon Prime definitely would not buy Amazon Key.
Despite its less-than-stellar popularity for home service, decision makers are optimistic for vehicle delivery.
“Partnering with Amazon to leverage our embedded in-vehicle connectivity gives Chevrolet, Buick, GMC and Cadillac owners the option to conveniently receive deliveries inside their vehicle parked at home, work or near other locations in their Amazon address book,” said Alan Batey, President, General Motors North America. “This is another example of how we provide customers with technologies that add value and enhance the ownership experience.”