The Latest Feature Everyone Loves, With a Bug Everyone Hates (& a Reason to Re-connect with Your Customers)
By Desiree Homer
Connectivity and infotainment features are becoming more standard across a variety of vehicle models. As with any technology-based options, there are also ongoing enhancements and upgrades. A recent headline outlines the latest Android Auto feature that consumers will enjoy, but is also presenting a bug. You may already be aware of this Android update regarding notifications and muting capabilities. We wanted to dive into explore this further as a potential opportunity for dealerships to engage and re-connect with their customers.
The Android Auto Update & Much-Needed Fix
The Android connectivity platform offers an array of device pairing capabilities that promotes hands-free driving. Vehicles with this system allow owners to make and receive calls and texts, all by voice command. They can play music, get turn by turn directions, and take advantage of the Google Assistant without taking their hands off the wheel. A recent Android Auto update is finally launching an option that allows drivers to mute notifications while driving. The distraction of notifications has been a commonly reported inconvenience for many drivers using Android Auto tech, and this recent update comes as a fix in high demand.
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The Bug That Comes with the Upgrade
This recent article suggests that while the upgrade is much needed, it may be already presenting an inconvenient bug. When a driver voice activates the “no sound from notifications” feature, the audio will indeed cease to interrupt as intended. However, the notification will visibly remain onscreen indefinitely for many, which can be an annoying distraction. Those already trying to enable the muted notifications are then having crowded touchscreens, making the other applications harder to engage.
A Unique Opportunity for Dealerships to Engage
In your dealership, your sales teams may spend ample time with new car buyers, explaining how to use and connect their in-vehicle tech. But, when those buyers leave with their new cars, there is an opportunity for dealerships to continue to engage them with information related to ongoing tech-based updates. Following up with past customers to inform them of new enhancements can be a customer service strategy that builds relationships for increased retention.
Developing a Strategy to Implement a Tech Update Contact
Consider developing a way to translate software updates into customer engagement efforts. Your sales teams can reach out to their past customers by phone or email, to inform them about newly released features. They can also invite those customers to bring their vehicles back into the dealership for a tutorial on how to use the new options. The customers will appreciate the call with the latest information. Some may now have a reason to come back into your dealership, allowing your staff to build those relationships and groom them for future purchases.
As for this latest Android Auto feature, Google is committed to improving its vehicle connectivity systems and bugs. These ongoing updates are also opportunities that warrant a customer touchpoint for your dealership and can present lasting effects for future buying habits.
