Does your auto service center have a best-in-class web site? If so, the Automotive Service Association (ASA) and its official publication, AutoInc. magazine want to know about it. The association recently announced that the magazine’s annual Top 10 Websites Contest is now open for submissions to all member shops.
“ASA member-shops have always been ahead of the pack in ensuring that their web sites help motorists make the most educated decision possible in choosing their shops over others,” said Leona Dalavai Scott, marketing and communications director for the ASA. “They understand the importance of a sophisticated website in a mobile age and want to be recognized for their efforts.”
Once the winners are chosen, the ASA will publish reviews of the Top 10 sites in the November/December issue of AutoInc., leading to great exposure for the top shops. The ASA will also provide those chosen for the top 10 with extra copies of the magazine to place strategically around their waiting rooms so customers can see the accolade.
According to the association, winning web sites will have, at minimum, the following features:
- Mobile-friendly and mobile-ready. The site should be as easily read on a mobile device as a desktop computer.
- Technical details all working properly. The site should load well and be fully operational and speedy.
- Clear call to action. A good auto service web site skillfully encourages visitors to act.
- Conveys shop’s credibility. The site should bolster the auto shop’s reputation and assure visitors that the business is solid and knowledgeable. There should also be a clearly communicated objective/purpose.
- Good first impression/visual design. Web design is important for a clean, inviting yet functional browsing experience.
- Social media presence. A great site will be supportive of and integrated with the shop’s social media presence.
- Consumer-friendly. The site should be easy to use and well organized so auto service consumers don’t have to hunt for the information they need.
To access the entry form and contest guidelines, member-shops, visit the ASA’s web site. The contest is open to any ASA member-shop that is currently a member in good standing and has a web site for their shop.