Key Features

Featured long form articles exclusive to Dealer News Today.

The Evolution of Automotive Advertising & Television

By Desiree Homer Are You Tapping Into Your Market Data & CTV? They say the first auto ad appeared in an Ohio newspaper back in 1898....

Transparency & Data Is Transforming the Sales Process

By Desiree Homer Car buyers have been using the power of the web to become better shoppers and negotiators for a few years now. The...

The Experts Have Spoken: Friction Has No Place in the Sales Process

By Desiree Homer Dealers are digging in and surging forward in the new year by embracing innovative ideas and strategies that improve operations. It’s time...