The Evolution of Automotive Advertising & Television
By Desiree Homer
Are You Tapping Into Your Market Data & CTV?
They say the first auto ad appeared in an Ohio newspaper back in 1898....
Transparency & Data Is Transforming the Sales Process
By Desiree Homer
Car buyers have been using the power of the web to become better shoppers and negotiators for a few years now. The...
The Experts Have Spoken: Friction Has No Place in the Sales Process
By Desiree Homer
Dealers are digging in and surging forward in the new year by embracing innovative ideas and strategies that improve operations. It’s time...