The Evolution of Automotive Advertising & Television
By Desiree Homer
Are You Tapping Into Your Market Data & CTV?
They say the first auto ad appeared in an Ohio newspaper back in 1898....
Transparency & Data Is Transforming the Sales Process
By Desiree Homer
Car buyers have been using the power of the web to become better shoppers and negotiators for a few years now. The...
The Experts Have Spoken: Friction Has No Place in the Sales Process
By Desiree Homer
Dealers are digging in and surging forward in the new year by embracing innovative ideas and strategies that improve operations. It’s time...
Your Customer Wants to Buy a Boat – Are You Able to Still Sell...
By Desiree Homer
A lot has changed for dealers in the industry over the last several months. And by change, we’re not talking subtle operational...
Growth & Development Isn’t Always Linear
How Failure Is an Ingredient for Exponential Growth & Success
By Desiree Homer
Thomas Edison is famously quoted as saying, “I have not failed. I’ve just found...
Is Bad News Souring Your Customers’ Expectations?
By Desiree Homer
Or Worse Yet, Is It Souring Yours?
Listen, we get it. The hardships right now are real – for everyone. Thousands are still...
Do Your Customers & Staff Feel Welcome?
By Desiree Homer
If there ever was a more pertinent time to be reminded that the automotive industry is in the ‘people business,’ it’s now....
Sandy Schwartz to Step Down as CEO of Cox Automotive
By Tracey Schelmetic
In the United States, one out of every 17 jobs touch the automobile industry in some way. While auto manufacturing and sales...
CRM Helps Put Customers in Control of the Buying Process
By Tracey Schelmetic
All over the country, auto dealers are coping with the idea that customers “driving by and stopping in” no longer means they’re...
COVID and the Four C’s
by Adam Rapp
The nerves and emotions brought about by the pandemic over the last four months are the feelings that emerge in those first...
Dealerships: Reconsider Stocking Multiple Model Combinations
By Amy Corr
When consumers research their next car, there’s undoubtedly a few must-have requirements, whether it’s model, engine size, leather seats, and heated seats....
How Do You Plan for an Unknown Future?
by Tracey Schelmetic
How Do You Plan for an Unknown Future?
One of an entrepreneur’s most important functions is planning for the future. They predict...
The Elephant in the Room is Here to Help
by Adam Rapp
Let’s put the pandemic aside for a moment and spotlight another issue of significant importance, racism. In all facets of life, racism...
Diversity and Inclusion Means Growing Your Talent Pool
by Desiree Homer
Expanding on the Current Equality Conversation within Your Hiring Process
The conversation is happening. Business leaders, companies small and large, and individuals are...
Don’t Sleep on Your Inventory Nightmare
by Adam Rapp
Are we headed for the nightmare scenario? Cases are starting to spike again which means plants and factories will be shutting down....
Editor’s Prerogative: Expand Your Circle
by Evan Rapp
Editor-in-Chief
Because the game wasn’t racially integrated until 1947, the historical rankings of Negro League ballplayers remains one of the most active debates...
Act As If – Reimagining New Car Sales
by Kerry Dowling
Dealer News Today has spent a good deal of time recently talking about the ways dealerships have had to reimagine how they...
An Encounter With the Other 50 Percent
by Adam Rapp
A few weeks ago, a startling statistic was brought to our attention during the Dealer News Today podcast. According to Cox Software...
“It’s A Difficult Time of Reflection”
by Tracey Schelmetic
Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection”
While there’s a lot to disagree about in 2020, most companies...
Do Sports Drive Auto Sales?
by Adam Rapp
We are already a week away from July which means that Summer is in full swing. We are also halfway through baseball...
Schwartz: Backsliding is Not an Option
by Kerry Dowling
If you’re reading this, I think it’s safe to say you know the name Sandy Schwartz.
An industry leader and CEO of Cox...
Are You Delivering on Your Messaging Promises?
by Kerry Dowling
One of the first acts of most businesses in response to the global pandemic was customer messaging. This was especially true of...
In Dealership Business, Success Isn’t Always Linear
by Tracey Schelmetic
When 2020 is rolled up to be analyzed, nearly every company – even the successful ones – are likely to find they...
The Wrong Side of 50 Percent
by Adam Rapp
It’s that time of the year again. The trees are in full bloom, the sun is shining and the temperatures are rising....
Vehicle Reconditioning – The Need for Speed
by Tracey Schelmetic
With the COVID-19 pandemic and the closure or operating restrictions of many auto manufacturing facilities, the number of news cars available has...
The Next Normal: What Does Automotive Advertising Look Like Post-COVID?
by Amy Corr
As states begins to lift lockdown rules and slowly reopen, glimmers of a pre-COVID-19 life emerge. Our next normal will change everything...
The Art of Successful Strategizing
by Adam Rapp
As the pandemic persists, many dealerships have been left with no choice but to run at half capacity. If your dealership falls...
Being Frontline Ready – How the Effectiveness of Your T2L Processes Can Affect Your...
by Kerry Dowling
Getting vehicles frontline ready has never been more important for dealerships. Prior to COVID19, consumers were already moving more and more to...
V is for Virtual (and also Recovery)
by Adam Rapp
As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...
Follow the Data
by Adam Rapp
As though we need more evidence of our crazy times, Hertz was actually doing pretty well as recently as March. However, as...