Key Features

Featured long form articles exclusive to Dealer News Today.

Diversity and Inclusion Means Growing Your Talent Pool

by Desiree Homer Expanding on the Current Equality Conversation within Your Hiring Process The conversation is happening. Business leaders, companies small and large, and individuals are...

Don’t Sleep on Your Inventory Nightmare

by Adam Rapp Are we headed for the nightmare scenario? Cases are starting to spike again which means plants and factories will be shutting down....

Editor’s Prerogative: Expand Your Circle

by Evan Rapp Editor-in-Chief Because the game wasn’t racially integrated until 1947, the historical rankings of Negro League ballplayers remains one of the most active debates...

Act As If – Reimagining New Car Sales

by Kerry Dowling Dealer News Today has spent a good deal of time recently talking about the ways dealerships have had to reimagine how they...

An Encounter With the Other 50 Percent

by Adam Rapp A few weeks ago, a startling statistic was brought to our attention during the Dealer News Today podcast. According to Cox Software...

“It’s A Difficult Time of Reflection”

by Tracey Schelmetic Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection” While there’s a lot to disagree about in 2020, most companies...

Do Sports Drive Auto Sales?

by Adam Rapp We are already a week away from July which means that Summer is in full swing. We are also halfway through baseball...

Schwartz: Backsliding is Not an Option

by Kerry Dowling If you’re reading this, I think it’s safe to say you know the name Sandy Schwartz. An industry leader and CEO of Cox...

Are You Delivering on Your Messaging Promises?

by Kerry Dowling One of the first acts of most businesses in response to the global pandemic was customer messaging. This was especially true of...

In Dealership Business, Success Isn’t Always Linear

by Tracey Schelmetic When 2020 is rolled up to be analyzed, nearly every company – even the successful ones – are likely to find they...

The Wrong Side of 50 Percent

by Adam Rapp It’s that time of the year again. The trees are in full bloom, the sun is shining and the temperatures are rising....

Vehicle Reconditioning – The Need for Speed

by Tracey Schelmetic With the COVID-19 pandemic and the closure or operating restrictions of many auto manufacturing facilities, the number of news cars available has...

The Next Normal: What Does Automotive Advertising Look Like Post-COVID?

by Amy Corr As states begins to lift lockdown rules and slowly reopen, glimmers of a pre-COVID-19 life emerge. Our next normal will change everything...

The Art of Successful Strategizing

by Adam Rapp As the pandemic persists, many dealerships have been left with no choice but to run at half capacity. If your dealership falls...

Being Frontline Ready – How the Effectiveness of Your T2L Processes Can Affect Your...

by Kerry Dowling Getting vehicles frontline ready has never been more important for dealerships. Prior to COVID19, consumers were already moving more and more to...

V is for Virtual (and also Recovery)

by Adam Rapp As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...

Follow the Data

by Adam Rapp As though we need more evidence of our crazy times, Hertz was actually doing pretty well as recently as March. However, as...

Put Down That Lead Generation Crack

by Tracey Schelmetic In the earliest days of the consumer Internet, users often counted themselves lucky to receive an email response from a company within...

The Hertz Bankruptcy Effect

by Desiree Homer A Deeper Dive Into the Emerging Market During Episode 48 of the Dealer News Today podcast series, Dave Cantin spoke with Zo Rahim from...

Artificial Intelligence Homes in on Customers at the ‘Ready to Buy’ Moment

By Al Bredenberg Right now, auto dealerships are tightening their belts, and with good reason. With many showrooms closed, digital sales and “contactless” delivery are...

Achieving the Bentley Experience

By Adam Rapp Bentley Motors is, in no uncertain terms, in a class of its own. With over a hundred years on the road, this...

The Risk Averse Experience

By Tracey Schelmetic What Will “Risk Averse” Vehicle Shopping Look Like? In the earliest days of COVID-19, we hoped it was a temporary blip: a wildfire...

How Not to Succeed

By Adam Rapp It was early in March of this year when Olivia Vera dropped off her vehicle at Nissani Brothers Hyundai in Culver City,...

“Investing in Tomorrow’s Leaders Today”

By Adam Rapp Believe it or not, your dealerships could come out of the pandemic stronger than they were before. In these times of uncertainty,...

How Top Automotive Manufacturers Are Navigating Marketing During COVID-19

By Amy Corr Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...

Masked or Unmasked?

By Adam Rapp If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...

Could There Be A Cash for Clunkers Comeback?

Ford Expects Government Talks That Would Benefit Dealers & Car Buyers Alike By Desiree Homer Right now, Ford is making ventilators and face shields to aid...

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

Marketing In a Pandemic

By Maggie McBride  The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...

What Can Dealerships Be Doing Right Now?

By Desiree Homer Keeping the Engagement & Revenue Channels Open How’s your dealership holding up right now? There’s a lot you can’t do. Whether your state...