Put Down That Lead Generation Crack
by Tracey Schelmetic
In the earliest days of the consumer Internet, users often counted themselves lucky to receive an email response from a company within...
The Hertz Bankruptcy Effect
by Desiree Homer
A Deeper Dive Into the Emerging Market
During Episode 48 of the Dealer News Today podcast series, Dave Cantin spoke with Zo Rahim from...
Artificial Intelligence Homes in on Customers at the ‘Ready to Buy’ Moment
By Al Bredenberg
Right now, auto dealerships are tightening their belts, and with good reason. With many showrooms closed, digital sales and “contactless” delivery are...
Achieving the Bentley Experience
By Adam Rapp
Bentley Motors is, in no uncertain terms, in a class of its own. With over a hundred years on the road, this...
The Risk Averse Experience
By Tracey Schelmetic
What Will “Risk Averse” Vehicle Shopping Look Like?
In the earliest days of COVID-19, we hoped it was a temporary blip: a wildfire...
How Not to Succeed
By Adam Rapp
It was early in March of this year when Olivia Vera dropped off her vehicle at Nissani Brothers Hyundai in Culver City,...
“Investing in Tomorrow’s Leaders Today”
By Adam Rapp
Believe it or not, your dealerships could come out of the pandemic stronger than they were before. In these times of uncertainty,...
How Top Automotive Manufacturers Are Navigating Marketing During COVID-19
By Amy Corr
Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...
Masked or Unmasked?
By Adam Rapp
If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...
Could There Be A Cash for Clunkers Comeback?
Ford Expects Government Talks That Would Benefit Dealers & Car Buyers Alike
By Desiree Homer
Right now, Ford is making ventilators and face shields to aid...
A Closer Look at the Digital Used Car Auction Movement
By Desiree Homer
Market Predictions & the Auction House Landscape Post COVID-19
Looking back at how dealers used to engage their auction partners and manage used...
Marketing In a Pandemic
By Maggie McBride
The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...
What Can Dealerships Be Doing Right Now?
By Desiree Homer
Keeping the Engagement & Revenue Channels Open
How’s your dealership holding up right now? There’s a lot you can’t do. Whether your state...
Prepare
Dealer News Today is committed to curating the most helpful content to support dealers in troubleshooting and planning for what is next, even if...
Video Killed The Radio Star (But It Can Help Email Stats)
By Amy Corr
When a company says they use video in emails, what does that actually mean? Is there a link to a video inside...
What Dealerships Can Learn from the Girl Scouts
By Desiree Homer
It’s that time of year again. The neighborhood Girl Scouts are setting up tables outside your favorite markets, filling up your social...
Are Call Management Strategies Still Working?
By Desiree Homer
The digital subscription, add to cart world of today is much different than it was ten or twenty years ago. Before the...
Keeping Brick and Mortar In Line with Online
By Amy Losonsky
There are some folks nowadays that claim the internet is everything. They research and work online, pay all of their bills and...
Appraisal-to-Trade Ratios: Sharpening Your Pencil at Every Stage of Your Process
By Desiree Homer
Your appraisal-to-trade ratio is one of those key metrics that varies by market but is typically driven by your sales and service...
Automotive Heroes of Black History Month
By Maggie McBride
As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...
CarSaver at Walmart Hits the Road Running
By Kathryn Pomroy
In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...
Diversifying Your Workforce
By Maggie McBride
Every business has a stake in the community around them, from counting on them to patronize your dealership, to being members of...
Presidents Day Car Advertising: Entertaining But Ineffective
By Amy Corr
When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...
Variable Cost to Market Best Practices
Understanding How to Embrace & Anticipate Changes in Your Market
By Desiree Homer
The variable cost to market is a key performance indicator that tends to...
The First 90 Days: What Every Dealership Should Know to Train & Retain Employees
By Stephanie Licata
The amount of money that employee turnover costs dealerships is no secret. For the nitty gritting on the staggering uphill battle the...
Dealerships Tapping into the Ride-share Revenue Stream
By Desiree Homer
When Uber first launched, no one realized how successful the ride-share market would become. Despite the publicity bumps along the way, ride-sharing...
Super Bowl Advertising At Dealership Level: Much Ado About Nothing
By Amy Corr
Super Bowl ratings have declined each year since 2016, and last year’s 98.1 million viewers was the first time viewership dipped below...
Dealers Rework Compensation Models to Find and Keep the Best Employees
By Al Bredenberg
Perhaps the greatest asset any business owns is its “human capital” -- its people. New approaches to compensation are helping some dealers...
Dealership Engagement: Staying Relevant in an Ever-Changing Buying Landscape (and sell more cars as...
By Desiree Homer
Looking at the year ahead, your dealership is most likely going to make improvements on last year’s lead source strategies. The best...
How Dealers Can Serve Others
By Maggie McBride
Today is the 25th anniversary of the Martin Luther King Jr. Day of Service. Though Martin Luther King Jr. Day has been...