Achieving the Bentley Experience
By Adam Rapp Bentley Motors is, in no uncertain terms, in a class of its own. With over a hundred years on the road, this...
The Risk Averse Experience
By Tracey Schelmetic What Will “Risk Averse” Vehicle Shopping Look Like? In the earliest days of COVID-19, we hoped it was a temporary blip: a wildfire...
How Not to Succeed
By Adam Rapp It was early in March of this year when Olivia Vera dropped off her vehicle at Nissani Brothers Hyundai in Culver City,...
“Investing in Tomorrow’s Leaders Today”
By Adam Rapp Believe it or not, your dealerships could come out of the pandemic stronger than they were before. In these times of uncertainty,...
How Top Automotive Manufacturers Are Navigating Marketing During COVID-19
By Amy Corr Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...
Masked or Unmasked?
By Adam Rapp If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...
Could There Be A Cash for Clunkers Comeback?
Ford Expects Government Talks That Would Benefit Dealers & Car Buyers Alike By Desiree Homer Right now, Ford is making ventilators and face shields to aid...
A Closer Look at the Digital Used Car Auction Movement
By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...
Marketing In a Pandemic
By Maggie McBride The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...
What Can Dealerships Be Doing Right Now?
By Desiree Homer Keeping the Engagement & Revenue Channels Open How’s your dealership holding up right now? There’s a lot you can’t do. Whether your state...
Prepare
Dealer News Today is committed to curating the most helpful content to support dealers in troubleshooting and planning for what is next, even if...
Video Killed The Radio Star (But It Can Help Email Stats)
By Amy Corr When a company says they use video in emails, what does that actually mean? Is there a link to a video inside...
What Dealerships Can Learn from the Girl Scouts
By Desiree Homer It’s that time of year again. The neighborhood Girl Scouts are setting up tables outside your favorite markets, filling up your social...
Are Call Management Strategies Still Working?
By Desiree Homer The digital subscription, add to cart world of today is much different than it was ten or twenty years ago. Before the...
Keeping Brick and Mortar In Line with Online
By Amy Losonsky There are some folks nowadays that claim the internet is everything. They research and work online, pay all of their bills and...
Appraisal-to-Trade Ratios: Sharpening Your Pencil at Every Stage of Your Process
By Desiree Homer Your appraisal-to-trade ratio is one of those key metrics that varies by market but is typically driven by your sales and service...
Automotive Heroes of Black History Month
By Maggie McBride As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...
CarSaver at Walmart Hits the Road Running
By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...
Diversifying Your Workforce
By Maggie McBride Every business has a stake in the community around them, from counting on them to patronize your dealership, to being members of...
Presidents Day Car Advertising: Entertaining But Ineffective
By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...
Variable Cost to Market Best Practices
Understanding How to Embrace & Anticipate Changes in Your Market By Desiree Homer The variable cost to market is a key performance indicator that tends to...
The First 90 Days: What Every Dealership Should Know to Train & Retain Employees
By Stephanie Licata The amount of money that employee turnover costs dealerships is no secret. For the nitty gritting on the staggering uphill battle the...
Dealerships Tapping into the Ride-share Revenue Stream
By Desiree Homer When Uber first launched, no one realized how successful the ride-share market would become. Despite the publicity bumps along the way, ride-sharing...
Super Bowl Advertising At Dealership Level: Much Ado About Nothing
By Amy Corr Super Bowl ratings have declined each year since 2016, and last year’s 98.1 million viewers was the first time viewership dipped below...
Dealers Rework Compensation Models to Find and Keep the Best Employees
By Al Bredenberg Perhaps the greatest asset any business owns is its “human capital” -- its people. New approaches to compensation are helping some dealers...
Dealership Engagement: Staying Relevant in an Ever-Changing Buying Landscape (and sell more cars as...
By Desiree Homer Looking at the year ahead, your dealership is most likely going to make improvements on last year’s lead source strategies. The best...
How Dealers Can Serve Others
By Maggie McBride Today is the 25th anniversary of the Martin Luther King Jr. Day of Service. Though Martin Luther King Jr. Day has been...
Dealer Advertising 2020: Less Traditional, More Social, Local Interactions
By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...
Year End Marketing Review: Locating the Moving Target
By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...
Year End Sales Review: A Fresh Take on Old KPIs
By Desiree Homer With 2019 officially in the rearview mirror, you’ve probably had a good look at the data to review just how well your...