Key Features

Featured long form articles exclusive to Dealer News Today.

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Dealer News Today is committed to curating the most helpful content to support dealers in troubleshooting and planning for what is next, even if...

Video Killed The Radio Star (But It Can Help Email Stats)

By Amy Corr When a company says they use video in emails, what does that actually mean? Is there a link to a video inside...

What Dealerships Can Learn from the Girl Scouts

By Desiree Homer  It’s that time of year again. The neighborhood Girl Scouts are setting up tables outside your favorite markets, filling up your social...

Are Call Management Strategies Still Working?

By Desiree Homer The digital subscription, add to cart world of today is much different than it was ten or twenty years ago. Before the...

Keeping Brick and Mortar In Line with Online

By Amy Losonsky There are some folks nowadays that claim the internet is everything.  They research and work online, pay all of their bills and...

Appraisal-to-Trade Ratios: Sharpening Your Pencil at Every Stage of Your Process

By Desiree Homer Your appraisal-to-trade ratio is one of those key metrics that varies by market but is typically driven by your sales and service...

Automotive Heroes of Black History Month

By Maggie McBride As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...

CarSaver at Walmart Hits the Road Running

By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...

Diversifying Your Workforce

By Maggie McBride Every business has a stake in the community around them, from counting on them to patronize your dealership, to being members of...

Presidents Day Car Advertising: Entertaining But Ineffective

By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...

Variable Cost to Market Best Practices

Understanding How to Embrace & Anticipate Changes in Your Market By Desiree Homer The variable cost to market is a key performance indicator that tends to...

The First 90 Days: What Every Dealership Should Know to Train & Retain Employees

By Stephanie Licata  The amount of money that employee turnover costs dealerships is no secret. For the nitty gritting on the staggering uphill battle the...

Dealerships Tapping into the Ride-share Revenue Stream

By Desiree Homer When Uber first launched, no one realized how successful the ride-share market would become. Despite the publicity bumps along the way, ride-sharing...

Super Bowl Advertising At Dealership Level: Much Ado About Nothing

By Amy Corr Super Bowl ratings have declined each year since 2016, and last year’s 98.1 million viewers was the first time viewership dipped below...

Dealers Rework Compensation Models to Find and Keep the Best Employees

By Al Bredenberg Perhaps the greatest asset any business owns is its “human capital” -- its people. New approaches to compensation are helping some dealers...

Dealership Engagement: Staying Relevant in an Ever-Changing Buying Landscape (and sell more cars as...

By Desiree Homer Looking at the year ahead, your dealership is most likely going to make improvements on last year’s lead source strategies. The best...

How Dealers Can Serve Others

By Maggie McBride Today is the 25th anniversary of the Martin Luther King Jr. Day of Service. Though Martin Luther King Jr. Day has been...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

Year End Marketing Review: Locating the Moving Target

By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...

Year End Sales Review: A Fresh Take on Old KPIs

By Desiree Homer With 2019 officially in the rearview mirror, you’ve probably had a good look at the data to review just how well your...

Mobile Business Platforms: Necessity Or Convenience For Dealerships?

Business intelligence platforms are essential for companies; they help analyze and mine data, predict future statistics and assist in setting/altering KPIs (key performance indicators), among other tasks.

Dealerships Learn to Fix the Sluggish Recon Operation (and Stop Bleeding Money)

By Al Bredenberg Many dealerships think of reconditioning as one of those secondary processes that can just be operated catch-as-catch-can. But the reality is that...

Maximizing Used Car Profits

By Kathryn Pomroy Generally, dealers make more money selling used cars than new. For the ninth consecutive year, 2019 is showing a continued upward trend...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

How are small, local breweries succeeding and what can local dealerships learn from this vastly different industry to not only survive, but thrive?

Used Electric Vehicles: Retailers Gear Up for the Remarketing Challenge

How big a challenge do used EVs present to auto sellers, and what strategies and practices are proving successful in marketing this growing percentage of the pre-owned inventory?

The Payoff of Non-Commissioned Auto Sales

in the past decade, there seems to be an acceleration in non-commissioned auto sales, with dealerships around the country opting for customer service and repeat business over selling the highest priced vehicle on the lot.

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

Connected-technology platforms are putting shop technicians in touch with tech-support experts who can walk them through new or complicated repair procedures, without interrupting the workflow.

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

Adjusting to the Post-Cash for Clunkers Market

By Desiree Homer Remembering the frenzy that was and discussing the industry best practices since There’s not an industry that wasn’t affected by what many called...

How Can Dealerships Take Advantage of Small Business Saturday?

Even though Small Business Saturday tends to focus on the mom-and-pop shops with 10 or fewer employees, it really could be seen as a matter of perspective because dealerships have a similar setup, just on a larger scale