Key Features

Featured long form articles exclusive to Dealer News Today.

A Hybrid Way to An Electric Future

By Amy Corr, Featured Writer It’s been more than 20 years since hybrid vehicles hit the marketplace. Like anything new, education was, and remains, key....

Presidents Day Car Advertising: Entertaining But Ineffective

By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...

Schwartz: Backsliding is Not an Option

by Kerry Dowling If you’re reading this, I think it’s safe to say you know the name Sandy Schwartz. An industry leader and CEO of Cox...

Dealerships Learn to Fix the Sluggish Recon Operation (and Stop Bleeding Money)

The recon process often consists of many moving parts, especially when outside vendors and contractors are involved

Could There Be A Cash for Clunkers Comeback?

Ford Expects Government Talks That Would Benefit Dealers & Car Buyers Alike By Desiree Homer Right now, Ford is making ventilators and face shields to aid...

COVID and the Four C’s

by Adam Rapp The nerves and emotions brought about by the pandemic over the last four months are the feelings that emerge in those first...

The Generation Gap That Threatens Dealership Service Operations

by Kevin Donovan There is a perfect storm brewing in the American labor market that’s posing particular problems for auto-dealer service and maintenance operations. Mechanics...

Year End Sales Review: A Fresh Take on Old KPIs

By Desiree Homer With 2019 officially in the rearview mirror, you’ve probably had a good look at the data to review just how well your...

Put Down That Lead Generation Crack

by Tracey Schelmetic In the earliest days of the consumer Internet, users often counted themselves lucky to receive an email response from a company within...

Maximizing Used Car Profit

By Kathryn Pomroy Generally, dealers make more money selling used cars than new. For the ninth consecutive year, 2019 is showing a continued upward trend...

Diversifying Your Workforce

By Maggie McBride Every business has a stake in the community around them, from counting on them to patronize your dealership, to being members of...

Do Sports Drive Auto Sales?

by Adam Rapp We are already a week away from July which means that Summer is in full swing. We are also halfway through baseball...

Adjusting to the Post-Cash for Clunkers Market

By Desiree Homer Remembering the frenzy that was and discussing the industry best practices since There’s not an industry that wasn’t affected by what many called...

Marketing In a Pandemic

By Maggie McBride  The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

by Amy Corr How many small businesses reside in your town? How many have gone out of business? With the convenience of Amazon Prime and...

Year End Marketing Review: Locating the Moving Target

By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...

Follow the Data

by Adam Rapp As though we need more evidence of our crazy times, Hertz was actually doing pretty well as recently as March. However, as...

Finish the Year Strong: Brilliant Ideas & Best Practices

By Desiree Homer As you head into the fourth quarter, surely you have your eye on year-end objectives. Perhaps the year so far has been...

CarSaver at Walmart Hits the Road Running

By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...

“It’s A Difficult Time of Reflection”

by Tracey Schelmetic Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection” While there’s a lot to disagree about in 2020, most companies...

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

by Al Bredenberg, Senior Writer Augmented reality (AR) is virtual reality’s lesser known twin. Rather than create a reality from scratch, as virtual reality does,...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

V is for Virtual (and also Recovery)

by Adam Rapp As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

Automotive Heroes of Black History Month

By Maggie McBride As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...

An Encounter With the Other 50 Percent

by Adam Rapp A few weeks ago, a startling statistic was brought to our attention during the Dealer News Today podcast. According to Cox Software...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

Connected-technology platforms are putting shop technicians in touch with tech-support experts who can walk them through new or complicated repair procedures, without interrupting the workflow.

Masked or Unmasked?

By Adam Rapp If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...