Dealer Advertising 2020: Less Traditional, More Social, Local Interactions
By Amy Corr
The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget.
In “The road to...
Year End Marketing Review: Locating the Moving Target
By Maggie McBride
Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...
Year End Sales Review: A Fresh Take on Old KPIs
By Desiree Homer
With 2019 officially in the rearview mirror, you’ve probably had a good look at the data to review just how well your...
Mobile Business Platforms: Necessity Or Convenience For Dealerships?
Business intelligence platforms are essential for companies; they help analyze and mine data, predict future statistics and assist in setting/altering KPIs (key performance indicators), among other tasks.
Dealerships Learn to Fix the Sluggish Recon Operation (and Stop Bleeding Money)
By Al Bredenberg
Many dealerships think of reconditioning as one of those secondary processes that can just be operated catch-as-catch-can. But the reality is that...
Maximizing Used Car Profits
By Kathryn Pomroy
Generally, dealers make more money selling used cars than new. For the ninth consecutive year, 2019 is showing a continued upward trend...
What Local Dealerships Can Learn From The Rise Of Craft Beer Companies
How are small, local breweries succeeding and what can local dealerships learn from this vastly different industry to not only survive, but thrive?
Used Electric Vehicles: Retailers Gear Up for the Remarketing Challenge
How big a challenge do used EVs present to auto sellers, and what strategies and practices are proving successful in marketing this growing percentage of the pre-owned inventory?
The Payoff of Non-Commissioned Auto Sales
in the past decade, there seems to be an acceleration in non-commissioned auto sales, with dealerships around the country opting for customer service and repeat business over selling the highest priced vehicle on the lot.
Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay
Connected-technology platforms are putting shop technicians in touch with tech-support experts who can walk them through new or complicated repair procedures, without interrupting the workflow.
Millennials Won’t Buy Cars? That’s Not Actually True
Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.
Adjusting to the Post-Cash for Clunkers Market
By Desiree Homer
Remembering the frenzy that was and discussing the industry best practices since
There’s not an industry that wasn’t affected by what many called...
How Can Dealerships Take Advantage of Small Business Saturday?
Even though Small Business Saturday tends to focus on the mom-and-pop shops with 10 or fewer employees, it really could be seen as a matter of perspective because dealerships have a similar setup, just on a larger scale
Dealerships Learn to Fix the Sluggish Recon Operation (and Stop Bleeding Money)
The recon process often consists of many moving parts, especially when outside vendors and contractors are involved
Is Your Dealership Building Loyalty in the Service Drive?
7 Tips to Help You Assess Your Service Department’s Best Practices
By Desiree Homer
As a dealership owner, you wear many hats in managing the various...
Inventory & the Art of Group Mind Reading
by Kathryn Pomroy
To the consumer, dealer inventory is very personal. If within a 100-mile radius, a consumer finds a dozen vehicles that somewhat match...
To AI or Not To AI: That Is the Question
By Amy Corr
The days of Artificial Intelligence (AI) as a plot for a futuristic science fiction movie are gone. According to a 2019 CIO...
Buy Here, Pay Here: A Growing Revenue Stream for Many U.S. Dealerships
By Desiree Homer
Buy Here, Pay Here (BHPH) is a polarizing subject for dealers. You either love it or you don’t want to know about...
Could Public EV Charging Stations Find a Place at Auto Dealerships?
By Al Bredenberg
If your dealership is selling electric vehicles (EVs), you most likely already have a charging station in your service area. However, could...
Cooperation Stems Supply Disruption during GM/UAW strike
By Kevin Donovan
The spirit of cooperation helped General Motors-branded dealerships across the country survive the sudden dearth of supply resulting from the GM/United Auto...
Adjusting to the Post-Cash for Clunkers Market
Remembering the frenzy that was and discussing the industry best practices since
By Desiree Homer
There’s not an industry that wasn’t affected by what many called...
The Importance of OEM Parts/Accessories for Dealers
By Amy Corr
In the automotive industry there are really two options when it comes to replacement parts: Original equipment manufacturer (OEM) parts or Aftermarket...
Stories From the Field: Does Your Dealership Need A Marketing Director?
By Bruno Lucarelli
We all know that dealerships love to outsource. In the days of newspaper domination, many dealerships relied on local agencies to act...
Finish the Year Strong: Brilliant Ideas & Best Practices
By Desiree Homer
As you head into the fourth quarter, surely you have your eye on year-end objectives. Perhaps the year so far has been...
Maximizing Used Car Profit
By Kathryn Pomroy
Generally, dealers make more money selling used cars than new. For the ninth consecutive year, 2019 is showing a continued upward trend...
A Hybrid Way to An Electric Future
By Amy Corr, Featured Writer
It’s been more than 20 years since hybrid vehicles hit the marketplace. Like anything new, education was, and remains, key....
Video Walkarounds Help Dealers Move Inventory
By Al Bredenberg, Senior Writer
“The customer and I had been corresponding via email for about two days,” said a Volvo salesperson in Alexandria, Va....
Dealer of the Month: A Roller Coaster Ride
Ask anyone in the auto dealership industry about running a successful business, and you’ll be met with similar answers: it is full of its...
Rural, Family-Owned Dealerships Are Thriving in the Midwest
By Desiree Homer
When you think of the Midwest, it’s typical to think of Chicago, St. Louis or Indianapolis. But in between those cities, there...
Dealers Look to Incentives for New Car Profitability
By Kathryn Pomroy
Between 2009 and 2016, dealers saw car sales rise steadily. Over the past few years, however, vehicle production has slumped due to...