Artificial Intelligence Homes in on Customers at the ‘Ready to Buy’ Moment

By Al Bredenberg Right now, auto dealerships are tightening their belts, and with good reason. With many showrooms closed, digital sales and “contactless” delivery are...

How Top Automotive Manufacturers Are Navigating Marketing During COVID-19

By Amy Corr Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

COVID-19 Update: The Importance of Using Videos to Reach Customers: Part 2

By Desiree Homer Part 2: Creating the Digital Walkaround and Other Key Messaging Strategies In yesterday’s Daily Drive topic, we shared some of the video marketing...

Marketing In a Pandemic

By Maggie McBride  The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...

Video Killed The Radio Star (But It Can Help Email Stats)

By Amy Corr When a company says they use video in emails, what does that actually mean? Is there a link to a video inside...

How Today’s Dealerships Manage Online Reviews

Reputation experts have been telling us for years of the importance of online review management. The top-performing dealerships are leveraging their customer experiences online...

Presidents Day Car Advertising: Entertaining But Ineffective

By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...

Universal Nissan in Orlando Leverages A Targeted Email Approach

And How Your Dealership Can Scale Your Service Program, Too By Desiree Homer Some advertising and marketing best practices suggest developing new strategies and avenues to...

Are You Listening to Your Customers?

How Your BDC Can Hurt You by Not Answering Your Customers’ Questions By Brian Brown, COO, Dave Cantin Group Have you ever told a white lie...

Super Bowl Advertising At Dealership Level: Much Ado About Nothing

By Amy Corr Super Bowl ratings have declined each year since 2016, and last year’s 98.1 million viewers was the first time viewership dipped below...

Dealership Engagement: Staying Relevant in an Ever-Changing Buying Landscape (and sell more cars as...

By Desiree Homer Looking at the year ahead, your dealership is most likely going to make improvements on last year’s lead source strategies. The best...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

Year End Marketing Review: Locating the Moving Target

By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...

Millennial Car Buyers Poised to Wield Buying Power in 2020: Part II

In part I of this series, we looked at how millennial car buyers are becoming increasingly important. Here's what you need to know.  How millennials...

Millennial Car Buyers Poised to Wield Buying Power in 2020

Millennials, also known as Generation Y, are wielding their purchasing power throughout the automotive industry.

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

How are small, local breweries succeeding and what can local dealerships learn from this vastly different industry to not only survive, but thrive?

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

Start the Year Strong: Brilliant Ideas & Best Practices Part III

Tips for marketing to your dealership customers and developing a positive start to 2020.

Start the Year Strong: Brilliant Ideas & Best Practices Part II

In Part One of this series, we discussed some of the marketing tactics that could be used to enhance your dealership’s image and avoid...

How Can Dealerships Take Advantage of Small Business Saturday?

Even though Small Business Saturday tends to focus on the mom-and-pop shops with 10 or fewer employees, it really could be seen as a matter of perspective because dealerships have a similar setup, just on a larger scale

Start the Year Strong: Brilliant Ideas & Best Practices

Tap into some of these suggestions to ensure you’re on track to finish the year strong. Make 2020 your best yet!

Stories From the Field: Are Dealers Leveraging the Purchase Funnel?

By Bruno Lucarelli It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...

Cadillac Live Digital Showroom Debuts Across the United States

By Mia Bevacqua  Consumers can now explore the Cadillac lineup from the comfort of their own home.  A new digital showroom, called Cadillac Live, launched...

What’s the Lifetime Value of an Auto Buyer’s Customer Relationship?

Of all the things you do in a dealership on a daily basis, creating a value proposition for customers may not be high on...

Honda Dealership Sells Cars for $1 On Black Friday

By Mia Bevacqua In Kenosha, WI, the best Black Friday deals weren’t at the shopping mall this year. Instead, they were at the local Honda...

It’s Time to Pay More Attention to Service Marketing

Many dealerships today are continuing to market to a business and profitability model that lies in the past. Research from NADA has found that...

Study Finds Dealers Are Doing a Poor Job of Web Site Personalization

by Tracey E. Schelmetic Are car dealers trying to market and sell according to “antiquated notions” about how consumers shop for and buy vehicles? Yes,...

Car Buyers Are Eager to Make a Purchase This Black Friday, Says Cars.com

by Mia Bevacqua  It’s that time of year again – Black Friday. For some people, that means fighting for deals at an overly-crowded shopping center....

Consumers Want More Video Content – Not Written Word

By Mia Bevacqua  Everyone is vying for more clicks and hits these days. While, in the past, quality written content garnered sufficient online attention, today,...