Dealer News Today Exclusive: Boost Sales through Better Call Handling
According to Cox Automotive, phone calls account for 26 percent of car buyers’ initial contacts with auto dealerships, second only to walk-ins (at 49 percent), and those calls can be worth a lot of business.
Three Critical Goals Every Dealership Can’t Afford To Ignore
From autonomous driving, ride sharing, electric cars, and customer connectivity, these automotive evolutions will impact your facilities, how you recruit and retain your dealership team, your business models, and how you communicate with your customers.
Making The Most of Advertising Dollars in a Rapidly Changing Digital Landscape
Now that we are firmly planted in 2018, let’s look at the current and coming advertising trends of the year that affect the automotive industry.