Mike Darrow, CEO, TrueCar

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An informative interview with TrueCar CEO, Mike Darrow on the current data surrounding current consumer behavior as well as what dealers can expect after the COVID-19 crisis. 

Episode Highlights:

  • NADA survey shows that 90% of dealers will transition to online selling.
  • How TrueCar is helping dealers to shift to a more modern buying process.
  • Why the auto industry behind other industries in online retail and what’s being done to change that. 
  • What every dealer needs to know about the consumer behavior of the rapidly emerging at-home car buyer.

BREAKING automotive news from the top of the automotive food chain.

| Dealer News Today is a Dave Cantin Group production

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The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.

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