Tracy Fred & Elton O’Neal, Cox Automotive

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If you’re not embracing data, you might want to think about the dealer down the street who is.

Today, Derek D talks with two automotive data experts. Tracy Fred is Vice President of three Cox Automotive brands: Dealertrack DMS, VinSolutions, and Xtime. Elton O’Neal is Cox Automotive’s Senior Director of Data Strategy.

“Every consumer out there wants a personalized experience, and leveraging data allows dealers to deliver that personalized experience.”

— Tracy Fred

Together, they flesh out the case for why data is now paving the path forward for sales in all markets, including the automotive industry.

Episode Highlights:

  • What is the difference between open and closed approaches to data, and how are dealerships now benefiting from an open approach?
  • How can startup companies help dealerships not only access but also interpret data, to help make decisions that lead to greater ROI?
  • Why is any big picture of data more valuable than the sum of all its parts?

Episode Sponsor:

VinSolutions integrates all your dealership’s systems and gives you a single view of your consumer. VinSolutions is designed by both by tech developers who know how to create powerful technology and automotive dealers who know what it takes to sell cars every day.

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.

| Dealer News Today is a Dave Cantin Group – Cox Automotive partnership

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