SEASON 2 | EPISODE 22: How to sell a car before it hits the lot | Steve Zabawa, Co-Founder, Rimrock Auto Group and

“There’s never been more private equity money, more public money, and more auto group money out there to buy. It’s really amazing how many people want to buy a store right now.” — Steve Zabawa

Steve Zabawa, began pursuing digital car sales as early as 2012. He is the co-founder of both Rimrock Auto Group (Billings, MT) and — a digital auto retailing tool that integrates with dealers’ websites so they can buy and sell inventory from anywhere, at any time.

Zabawa joins Derek D to talk about sales during COVID, the chip shortage, the current state of acquisitions, electric vehicles, how to get into online retail, and more. He has a knack for nailing the sweet spot between supply and demand, and if you’re in automotive retail, you’re sure to gain perspective on navigating current and future realities of the auto industry.

Interview Highlights:

  • The advantage of selling cars upstream, online (before they hit the lot)
  • Stories of how some of the country’s top dealership owners adapted to the COVID-19 pandemic
  • Why the chip shortage is worse than COVID for auto dealerships, and how its effects are trickling into service and other aspects of the dealership business

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.

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