NOVEL THINKING SERIES | EPISODE 3
Welcome to “Novel Thinking” with Randy Kobat of Cox Automotive – Today with Jonathan Hakes of Dorschel Automotive Group.
Used car guru Jonathan Hakes joins Randy Kobat to explain how he carried his dealership through much of 2020 with pre-owned sales, and what he’s doing to adapt to the current phase of the pandemic. Plus, Jonathan talks about utilizing data in the here-and-now to determine the best pricing and timing for sales on all used vehicles.
“What we’ve done well with vs. what the market says… I think of it like EBAY. You have so many listings there. That’s great, but what’s actually selling? I want to focus on that.” — Jonathan Hakes
- How the balance between used cars and new cars has shifted throughout the pandemic, and where it is now
- How your team members can sharpen each other’s skill sets and make more deals
- How resources like Kelley Blue Book can both improve confidence with customers and be a buying signal that helps target the most interested consumers
Jonathan Hakes is the Used Vehicle Inventory Director at Dorschel Automotive Group in Rochester, NY.
Randy Kobat is VP of Operations for several COX Automotive companies, including vAuto and Kelley Blue Book Instant Cash Offer.
vAuto is an inventory management tool that helps today’s dealers run better than the competition. It is part of Cox Automotive, a world leader in Automotive Industry software, information, and innovation.
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