podcast google new | NOVEL THINKING SERIES | Jonathan Hakespodcast itunes new | NOVEL THINKING SERIES | Jonathan Hakespodcast spotify new | NOVEL THINKING SERIES | Jonathan Hakesamazon Music Badge | NOVEL THINKING SERIES | Jonathan Hakes


Welcome to “Novel Thinking” with Randy Kobat of Cox Automotive – Today with Jonathan Hakes of Dorschel Automotive Group.

Used car guru Jonathan Hakes joins Randy Kobat to explain how he carried his dealership through much of 2020 with pre-owned sales, and what he’s doing to adapt to the current phase of the pandemic. Plus, Jonathan talks about utilizing data in the here-and-now to determine the best pricing and timing for sales on all used vehicles.

“What we’ve done well with vs. what the market says… I think of it like EBAY. You have so many listings there. That’s great, but what’s actually selling? I want to focus on that.” — Jonathan Hakes

Episode Highlights:

  • How the balance between used cars and new cars has shifted throughout the pandemic, and where it is now
  • How your team members can sharpen each other’s skill sets and make more deals
  • How resources like Kelley Blue Book can both improve confidence with customers and be a buying signal that helps target the most interested consumers

Jonathan Hakes is the Used Vehicle Inventory Director at Dorschel Automotive Group in Rochester, NY.

Randy Kobat is VP of Operations for several COX Automotive companies, including vAuto and Kelley Blue Book Instant Cash Offer.

Episode Sponsor:

vAuto is an inventory management tool that helps today’s dealers run better than the competition. It is part of Cox Automotive, a world leader in Automotive Industry software, information, and innovation.

Dealer News Today Podcasts

The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.

Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact a member of our editorial staff today to learn more!