Welcome to “Novel Thinking” with Randy Kobat of Cox Automotive – Today with Jonathan Hakes of Dorschel Automotive Group.
Used car guru Jonathan Hakes joins Randy Kobat to explain how he carried his dealership through much of 2020 with pre-owned sales, and what he’s doing to adapt to the current phase of the pandemic. Plus, Jonathan talks about utilizing data in the here-and-now to determine the best pricing and timing for sales on all used vehicles.
- How the balance between used cars and new cars has shifted throughout the pandemic, and where it is now
- How your team members can sharpen each other’s skill sets and make more deals
- How resources like Kelley Blue Book can both improve confidence with customers and be a buying signal that helps target the most interested consumers
“What we’ve done well with vs. what the market says… I think of it like EBAY. You have so many listings there. That’s great, but what’s actually selling? I want to focus on that.” — Jonathan Hakes
vAuto is an inventory management tool that helps today’s dealers run better than the competition. It is part of Cox Automotive, a world leader in Automotive Industry software, information, and innovation.