“We realized if we could take out the fear of the unknown for our employees and make them comfortable … then we could focus on creating the future.“
— Aaron Ziegler
Sure, 2020 was a record year for many dealers, but these numbers are incredible in any market. So how did they create this kind of success? Well, Aaron Zeigler’s team learned from past crises like 9/11 and the 2008 recession. So, while everyone else was cutting back, they were buying up new inventory and investing in their employees. In Aaron’s own words:
“We were back 100% before most organizations were, and the philosophy was — if we’re going to compete with a full team against others who were competing with half a team, we would win.”
It’s this type of thinking that has made Zeigler one of the most successful auto dealers in the country, now selling 78 brands across 35 dealerships throughout the Midwest. The company’s forward philosophy has also made them one of the top-rated companies to work for in the entire United States.
Today, on the Season 3 premiere of the Dealer News Today Podcast, Aaron Zeigler joins Derek D to discuss many of the lessons he’s learned through his career in auto sales and to unveil some of the secrets that made his company so successful during the pandemic.
- Why Aaron Zeigler believes that inventory won’t be back to “normal” for at least another year.
- Which of Zeigler’s 78 brands across 35 locations have done best during the pandemic, and why.
- An in-depth look at the story behind the chip shortage.
Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.
| Dealer News Today is a DCG Media Production