SEASON 3 | EPISODE 15: “Put the dealer in full control.” || Paul Meijer, Owner,

“How can we make the dealer’s life easier while offering vendors an opportunity to position themselves in front of an audience that they might not otherwise get in front of?”

In a way, Paul Meijer’s career has been all about understanding how dealership businesses work and finding ways to make them work better.

41 years ago, Paul started as a service technician, quickly rising to a manager position, and later went on to gain a variety of regional sales experiences with Audi, Subaru, Saab, and other brands. He became an early adopter of online auto sales, after he’d seen fax leads as a precursor to the digital future of the industry.

Today he is the owner and founder of He also operates The White Tablecloth automotive marketing services and hosts a weekly show on LinkedIn, Sunday Night Live, which tackles many of the operational issues faced by auto dealers.

On this episode, Paul describes how he started to fill an unmet need in the relationships between dealerships and the vendors they contract for important services. He also recounts his dealership career, including the many lessons about customer trust he learned from being a service professional.

Interview Highlights:

  • Paul describes his childhood growing up a car lover and the wide spectrum of roles he held in the auto industry early in his career.
  • We hear the peculiar story of how White Tablecloth got its name.
  • Paul tells us why’s customer service number connects callers to his own cell phone.

And much more.

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.

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