Troy Duhon, Founder & Owner, Premier Automotive

podcast google new | Troy Duhon, Founder & Owner, Premier Automotivepodcast itunes new | Troy Duhon, Founder & Owner, Premier Automotivepodcast spotify new | Troy Duhon, Founder & Owner, Premier Automotiveamazon Music Badge | Troy Duhon, Founder & Owner, Premier Automotive

SEASON 3 | EPISODE 2

On this episode of the DNT podcast, Troy Duhon, founder and owner of Premier Automotive, gives us 30 minutes packed solid with value — including innovative strategies for buying new and used inventory, foresight on EVs and the chip shortage, thoughts on the future of the franchise model, and so much more.

“You don’t need to be the biggest. What you need to be is the best. And the question is, What are you called to be the best at?”
— Troy Duhon

And Troy doesn’t only sell cars across a large network of dealerships. He also gives back to communities, currently feeding over 4000 people per day and building orphanages around the world, through the Giving Hope Foundation. This activity helps him build relationships with partners, retain employees, and create a “purpose for the profit.” Troy Duhon brings incredible mind, heart, and soul to our industry, and if you implement what you hear on today’s episode, you’re sure to create value in your automotive career.


Episode Highlights:

  • How to train and incentivize employees to compete with Carvana and rental car companies by buying cars “off the street”  
  • Why the chip shortage will end with OEMs paying more money to the chip manufacturers (Troy’s been talking to OEM CEOs)  
  • A system for securing both car buyers and new inventory through vehicle pre-ordering  

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.

| Dealer News Today is a Dave Cantin Group production

Hear More from Troy Duhon on Dealer News Today:

Dealer News Today Podcasts

The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.

Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact a member of our editorial staff today to learn more!