SEASON 3 | EPISODE 2: A Purpose for the Profit | Troy Duhon, Founder & Owner, Premier Automotive

“You don’t need to be the biggest. What you need to be is the best. And the question is, What are you called to be the best at?”
— Troy Duhon

On this episode of the DNT podcast, Troy Duhon, founder and owner of Premier Automotive, gives us 30 minutes packed solid with value — including innovative strategies for buying new and used inventory, foresight on EVs and the chip shortage, thoughts on the future of the franchise model, and so much more.

And Troy doesn’t only sell cars across a large network of dealerships. He also gives back to communities, currently feeding over 4000 people per day and building orphanages around the world, through the Giving Hope Foundation. This activity helps him build relationships with partners, retain employees, and create a “purpose for the profit.”

Troy Duhon brings incredible mind, heart, and soul to our industry, and if you implement what you hear on today’s episode, you’re sure to create value in your automotive career.

Interview Highlights:

  • How to train and incentivize employees to compete with Carvana and rental car companies by buying cars “off the street”  
  • Why the chip shortage will end with OEMs paying more money to the chip manufacturers (Troy’s been talking to OEM CEOs)  
  • A system for securing both car buyers and new inventory through vehicle pre-ordering  

Derek D is an actor, comedian, and host with 15 years of experience in the entertainment industry. Before becoming a host on the DNT podcast, Derek was well known in the automotive industry for hosting the award-winning car news show Fast Lane Daily.

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