SEASON 4 | EPISODE 14 | Dan Fields
“Our theory always has been we always want them to come back to service, and for them to trust us to charge a reasonable rate.” – Dan Fields, Fields Auto Group
On this episode, Dan Fields sits down with Derek D to discuss how Dan’s grandfather started Fields Auto Group with one of the very first individual Cadillac franchises in the country, why repeat business in the form of service starts with customer satisfaction over the car’s initial price, and how a built-to-order system can only work properly with communication on every side. Plus, Dan talks his coincidental acquaintance with NFL coaching great Tom Coughlin, why he bought his everyday-drive car spontaneously, and losing eleven already-sold vehicles aboard the cargo ship Felicity Ace, which caught fire in the middle of the Atlantic in February.
Episode Highlights:
- The surprising segment of the market that has recently done the best business for Fields Auto Group, and the unlikely places some of this business has come from
- What it’s like being the “operations guy” (and only gearhead) in the family business – and the simple key to making sure a family business doesn’t fall apart
- The recently released vehicle Dan anticipates being a big hit in one of his most important market
- The (minor) “woes” of trying to come up with a unique configuration for a high-end built-to-order car
About Dan Fields of Fields Auto Group:
Dan Fields is something of a Renaissance man – he studied in multiple countries during college, is bilingual, and has a professional interest in aquaculture in addition to the automotive business. He’s also lived, worked, and studied in several very different states, and fittingly, Fields Auto Group has 34 locations in some diverse areas – Florida, Illinois, Wisconsin, and North Carolina. At Fields Auto Group, Dan is business partners with his father John and brother Ryan.
| Dealer News Today is a Dave Cantin Group production
Dealer News Today Podcasts
The Dealer News Today Podcasts are a collaboration and partnership of leading automotive organizations and professionals joining together to create a news outlet in the automotive space. Our focus is on providing content on the cutting edge of the automotive industry, automotive marketing, and automotive dealership news that dealers need to hear today and the insights required to be prepared for tomorrow.
Our pledge to our thousands of subscribers: Whether it’s our industry-leading popular automotive podcasts, content features, or exclusive videos, the team at Dealer News Today works to provide our readers and listeners with the most relevant, timely, and valuable automotive industry news and information possible. All of our content, from articles to popular podcasts, is developed specifically for our audience of auto dealers and other automotive professionals.
Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact us today to learn more!
