Rita Case, Owner, Rick Case Auto Group

podcast google new | Rita Case, Owner, Rick Case Auto Grouppodcast itunes new | Rita Case, Owner, Rick Case Auto Grouppodcast spotify new | Rita Case, Owner, Rick Case Auto Groupamazon Music Badge | Rita Case, Owner, Rick Case Auto Group


She’s back! One of the hardest-working women in the automotive industry, Rita Case, returns to Dealer News Today for another enlightening and entertaining chat with Derek D. Cars have always been a family affair for Rita, with her children also working at Rick Case Auto Group, and she continues to look ahead on behalf of future generations in the auto business.

“We’ll just do what we’ve done – take care of our customers.”

– Rita Case, Owner, Rick Case Auto Group

Listen in as Rita Case talks what it’s like being immediately recognizable, navigating supply and demand in today’s car manufacturing climate, the future of leases and trade-ins, and more. Rita also discusses how her kids “learned the automotive business at the dinner table,” the purpose of her personal brand, and helping customers in the wake of rising lease costs and lower inventory levels.

Episode Highlights:

  • How Rita’s legendary hats tie into having something to prove
  • The “sweet spot” for increased efficiency even with fewer cars on the storage lot
  • The true origins of the microchip shortage, and how it will be remedied
  • The decline in auto shows, and why it should matter to dealer groups

| Dealer News Today is a Dave Cantin Group production

Hear More from Rita Case on Dealer News Today:

Dealer News Today Podcasts

The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.

Our pledge to our thousands of subscribers: Whether it’s our industry-leading popular automotive podcasts, content features, or exclusive videos, the team at Dealer News Today works to provide our readers and listeners with the most relevant, timely, and valuable automotive industry news and information possible. All of our content, from articles to popular podcasts, is developed specifically for our audience of auto dealers and other automotive professionals.

Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact a member of our editorial staff today to learn more!