SEASON 5 | EPISODE 21
Three-decade automotive industry veteran Stephanie Brinley has serious Michigan roots, having been raised in the state and gotten her bachelor’s and master’s degrees from Eastern Michigan University and Michigan State, respectively. In her position at S&P, Stephanie oversees the development of daily analytical content in addition to special research reports, turning the constant flow of automotive industry news into something actionable for clients. A member of the Automotive Press Association, Stephanie also has past experience in supplier-based strategic communications and supplier-OEM marketing relations, among other specialties in the automotive field.
“We still don’t have as many cars as we have people who want to buy them.”
— Stephanie Brinley
In this episode, Stephanie Brinley talks to our host Derek D about why she loves working in an industry that’s always changing and moving, how the impact of COVID-19 and the rise of electric cars have made that change even faster than she anticipated, and why registration data is so important for forecasting automotive retail. Plus, she discusses the major sources of the learning curve for new, high-tech vehicle models, the future of auto shows, why dealerships need to work on pricing and financing transparency, and more.
- Why Stephanie is so excited about how the passion and enthusiasm inspired by cars will manifest themselves in new ways
- The affordability issue and educational concerns around the increasing technology in cars
- Why tablet-like interfaces in cars need to be both intuitive and expressive
- How electric cars replacing internal-combustion ones will be analogous to internal-combustion engines replacing horses
| Dealer News Today is a DCG Media production
Dealer News Today Podcasts
The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.
Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact a member of our editorial staff today to learn more!