COVID-19 Update: Light & Heavy-Duty Pickup Sales Face an Uncertain Summer
By Desiree Homer
As consumers make their way back to the showroom floors nationwide, some dealers are anticipating an interesting summer. In the truck market,...
COVID-19 Update: Automakers Are Planning Massive Launches According to ‘Car Wars’ Study
By Desiree Homer
Easing back into the market may seem like the economic pace for automakers right now. But a recent Car Wars study is...
COVID-19 Update: To Mask or Not to Mask in Advertising?
By Desiree Homer
Dealers have been easing back into business, and with traditional marketing to re-engage those car buyers who may have been hunkering down...