SEAOSN 1 | EPISDOE 26
Champion NY Giants Offensive Lineman, Brad Benson knows what it takes to power through tough times. As a professional NFL player and as the dealer principal of the #1 Hyundai dealership in the nation, Brad knows about resilience and finding a way to get through anything.
A legend on the field and in the automotive world, Brad Benson set the bar when it came to auto sales, selling more Hyundai’s than any other dealer in the world. Known for his irreverent marketing and outspoken style, Brad never let tough times keep him from achieving greatness.
Episode Highlights:
Listen as Dave, Andy, and Brad discuss the following:
- What Brad takes from his time playing in the NFL, to get through tough times.
- How he used tough times and a legendary marketing campaign to go from selling 65 to 700 cars per month.
- How Brad used the 2008 recession as a catalyst to become the #1 Hyundai dealership in the world.
- Brad’s advice for dealerships to get past the COVID Crisis and spike the ball in the endzone.
A special interview with an automotive champion
| Dealer News Today is a Dave Cantin Group production
Dealer News Today Podcasts
The award-winning Dealer News Today podcasts focus on automotive dealer news with insights into the future of the industry. The Dealer News Today automotive podcast is created by and for auto dealers and the professionals that support them. All of our focus is on providing content on the cutting edge of the automotive industry that dealers need today and the insights required to be prepared for tomorrow.
Have something to add? Dealer News Today actively seeks thought leadership content that contributes to our goal of creating insights for the future of the automotive industry. Read our requirements for joining our team, or contact a member of our editorial staff today to learn more!
