Customer support by chat is vital today. Americans, now more accustomed to text messaging than talking on the telephone, are heavily reliant on it, and they expect chat to be available when they need to interact with a company, as well. This includes when they’re buying a car.
Gubagoo is an automotive dealership communication tool that provides live chat, text messaging and digital marketing solutions that can help dealerships increase sales and improve the customer experience. When customers visit your website, Gubagoo can help convert them from random browsers to live leads, boosting online lead conversion and allowing managers to keep an eye on chat interactions by salespeople. Integrated with a dealership CRM, it can turn the data collected in the chat sessions to customer records. Now, the company is enabling another popular online sales tool: Facebook Marketplace.
Facebook Marketplace is a tool that allows users to buy and sell directly and locally (within 100 miles). Launched in 2016, Marketplace allows users of the social media platform to shop, buy and sell items in their community. Sellers and buyers can communicate via chat and arrange payment and pickup, or engage in Q and A. Thanks to Gubagoo, sellers of vehicles in the U.S., the UK and Canada can now use Facebook Marketplace within the Gubagoo app to list automobiles.
To use the feature, dealers who are using Gubagoo ChatSmart authorize Gubagoo to post to Marketplace. Within minutes, the dealership’s used car inventory is imported. Each vehicle will appear in a separate listing, and include a photo of the vehicle, a description, year, make, model, price, mileage, VIN number, and the dealership’s name and location.
“We have seen tremendous dealer interest in our Facebook Marketplace offering. It has really been a game-changer for our business,” said Brad Title, CEO of Gubagoo, in a news release. “We are looking forward to driving even more interest with dealers in Canada and the UK.”
Gubagoo’s Facebook Marketplace integration is currently available to US, Canadian and UK dealerships that are using Gubagoo’s ChatSmart solution and Facebook Messenger add-on. Facebook does not charge fees for listings on Marketplace. There may be costs associated with setting up feeds through a third-party listing partner or using a third-party live chat provider, according to Gubagoo. There is no limit to how many vehicles a dealership can post.