Stories From the Field: Does Your Dealership Need A Marketing Director?
By Bruno Lucarelli
We all know that dealerships love to outsource. In the days of newspaper domination, many dealerships relied on local agencies to act...
Stories From the Field: Are Dealers Leveraging the Purchase Funnel?
By Bruno Lucarelli
It seems there’s a different version of the purchase funnel for every industry, and rightly so. Business to Business (B2B) is certainly...
Stories From The Field: How Dealers Can Step Up Their Social Media Game
By Bruno Lucarelli
There seems to be a disconnect from reality in the automotive advertising world regarding social media. Agencies have somehow convinced dealers that...
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Heads Up: New Tax Laws Impacting Automotive Dealers
The provisions of the Act provides many opportunities and some pitfalls. More than ever, owners of automobile dealerships need to consult their tax advisers to understand both the business and personal implications of the new tax laws.
