Consumers Want More Video Content – Not Written Word

By Mia Bevacqua 

Everyone is vying for more clicks and hits these days. While, in the past, quality written content garnered sufficient online attention, today, video reigns supreme.

The proof is in the numbers. According to Fixed Ops Magazine, viewers retain 95% of video messages, whereas they only hold on to 10% of written messages. Also, 84% of people said they were convinced to buy a product after watching a video online. And including a video in an email brought a 200% to 300% increase in click-through rate.

That’s why, currently, 81% of businesses use video as a marketing tool.  By next year, video ad spending is supposed to jump from $1.97 billion to $5.71 billion.

The world watches around 1 billion hours of YouTube videos each day. And if you want to stay on top, each department of your dealership needs to get onboard. Video marketing campaigns can be applied to both sales and fixed ops to increase revenue.

Of course, the fact that video sells is hardly a secret. That’s why competition within the video realm is ramping up, as well.  Of marketers who use the medium, 90% feel the level of competition has increased within the last year.

In other words: You need to generate a lot of content – and it better be good. Fixed Ops Magazine suggests making videos that are entertaining because, well, consumers love to be entertained. Keeping things short and sweet is important, too. Approximately 60% of people will stop watching a video after the second minute.

Quality also plays a role. There are countless videos available for consumers to watch, so yours needs to be high-resolution with excellent sound and lighting.

Now’s the time to start increasing and improving your video-marketing skills. Roughly 84% of marketers say video has helped them increase traffic to their website. You need to join the ranks – if you haven’t already.