Liza Borches, President & CEO, Carter Myers Automotive

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Liza Borches has come back to Dealer News Today after her memorable Season 4 appearance! Since that time, Carter Myers Automotive has added three new rooftops, for a total of 23 dealerships in Virginia and West Virginia. Liza’s many accomplishments and awards speak for themselves, but she’s especially proud of the vital community service that Carter Myers has been able to accomplish under her leadership, such as the Driving Lives Forward initiative, helping disadvantaged local families secure affordable vehicles.

“We have not seen a significant change in the used car environment in the last 12 months, and I don’t think we will for the next several years.”


In this episode, Liza reunites with our host Derek D to talk about what has changed since her first DNT episode – and what, surprisingly, hasn’t. She discusses why she initially planned for 2023 to be a year of stabilization for Carter Myers Automotive (and why that hasn’t fully been the case), why many car owners are looking to sell their vehicles through nontraditional channels, and the misconception customers may currently have about incentives. Plus, she has plenty to say about why 20-30 days’ worth of inventory is a dealership “sweet spot” and how to maintain it, the extraordinary story of a service manager at Carter Myers who is a recent 40 Under 40 honoree, and much more.

Carter Myers Automotive

Episode Highlights:

  • Why Carter Myers Automotive’s employee stock ownership program (ESOP) has been an advantage in acquisitions
  • The single biggest surprise in the auto industry over the last year
  • What it takes to bring a local community outreach program to the national level
  • The rewards and challenges to expanding a dealership group into a new state – particularly into an open point
  • Why investment in service departments is now more critical than ever

| Dealer News Today is a Dave Cantin Group production

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