SEASON 4 | EPISODE 6
Liza Borches is a fourth-generation automotive dealer, but once upon a time, she never imagined she’d want to sell cars. Over the last 15 years, Carter Myers Automotive has experienced explosive growth, from three rooftops to 20 – and Liza, Cox Automotive’s 2020 Woman of the Year, says they’re ready to go even further.
“I am not a car person – I am a people person.”
– Liza Borches, President and CEO, Carter Myers Automotive
Listen in while Liza Borches, President and CEO of Carter Myers Automotive, shares her passion for helping people through automotive sales, CMA’s philosophy of “Moving Lives Forward,” how she makes the most of business and family responsibilities, and more.
On this episode, Liza talks with Derek D about employee ownership, the importance of transportation in shaping lives, and why she can’t do business on the golf course.
- How Liza manages a packed schedule with 20 dealerships and raising teenage children
- The “pivotal moment” that convinced Liza to go back to the retail side of the auto industry, and how she taught herself from scratch to run a dealership
- The rare employee incentive that has helped Carter Myers Automotive’s longtime success
- How an awkward moment at a Mets game gave Liza perspective on being a woman in a male-dominated field
| Dealer News Today is a Dave Cantin Group production
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