Dealer News Today Marketing Spotlight: Valuable Insight from Dynamic Beacon
Many dealerships, and many companies separate marketing and sales. Dynamic Beacon aims to change all of that, giving dealerships a leg to stand on in a crowded market, and helping them to reach their audiences effectively and with purpose.
Changing the Channel: Integrating Traditional and Digital Marketing Strategies For Optimal Reach
In order to compete in a crowded market, dealerships need to take a look at the digital mediums where the customers prefer to read, shop, compare, and do business, and take the hybrid approach for optimal success.
Managing Your Digital Reputation: Not Just a Budget Line Item, But an Investment That...
The number-one most effective source of acquiring new customers and boosting business and profits is through customer referrals: always has been and likely always will be.
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Heads Up: New Tax Laws Impacting Automotive Dealers
The provisions of the Act provides many opportunities and some pitfalls. More than ever, owners of automobile dealerships need to consult their tax advisers to understand both the business and personal implications of the new tax laws.
