By Mia Bevacqua
If you have SUVs – they will come. At least that’s how it seems. Retails sales are up at both Hyundai and its subsidiary, Kia, thanks in part to the release of two large SUVs: the Hyundai Palisade and the Kia Telluride.
For the second month in a row, the Hyundai brand reported double-digit sales growth. Compared to last year, November saw a 19% boost in sales and a 6.2% increase in overall volume. Crossover SUVs saw an impressive 24% increase in volume, proving that’s still the segment consumers prefer.
The Hyundai brand SUVs – the Palisade, Tucson, Venue, Kona and Santa Fe – all saw a bump in sales. Kia’s SUV lineup, which includes the Telluride, Sportage and Niro, saw a boost as well.
“Thanks to the strongest product lineup we’ve ever had and the dedication of our retail partners to provide a better sales experience, we were successful in growing retail sales by double digits, while keeping incentive spending below industry average,” said Randy Parker, vice president, National Sales, Hyundai Motor America. “As we just presented at the LA Auto Show, we are in the midst of a product onslaught that introduces industry-leading vehicles across the spectrum of performance. Sonata and Venue are the latest to arrive at dealers providing customers with even more options for outstanding design, technology leadership and excellent drivability, in whatever package meets their needs.”
Although the Hyundai Motor Company experienced an overall increase in sales, a few car models saw a decline. The Elantra, Sonata, Forte and Optima all witnessed a dip in popularity, proving, once again, that SUVs still reign supreme in today’s market.
Eco-friendly offerings are also doing well. Alternative-fueled vehicles saw a whopping 78% rise in sales, with the Ioniq, Kona and Nexo all seeing an increase.