LeGrand Crewse, CEO, SUPER73

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LeGrand Crewse is the co-founder of Southern California-based electric personal mobility company SUPER73, and in 2019 took on his current role as CEO. LeGrand has over a decade of experience in the electric bicycle industry, from deciding to build his own e-bike until today. His background also includes corporate management, Li-Ion battery development, and international supply chain management. LeGrand holds both his BS in business management and his MBA in international business from Arizona State University in his native state.

E-bikes feel like being in a video game with a cheat code.

— LeGrand crewse

In this episode, LeGrand joins Derek D for a lively conversation about a quickly-growing segment of the electric vehicle world. They discuss how LeGrand’s interest in electric mobility came from his own frustrations with his commute, how SUPER73 is pioneering bringing e-bikes to a younger crowd, and what it takes to interest new riders into powered two-wheeled experiences. Plus, the conversation covers how e-bike riders have been able to fly under the radar in many ways, why LeGrand is concerned about potential regulation, and more.


Episode Highlights:

  • How e-mobility products have recently seen success outside of traditionally strong areas like urban cores and coastal towns
  • Why SUPER73’s name partially comes from a late-20th-century economic crisis
  • How offering their products in surf shops and other lifestyle stores has opened up new demographics for SUPER73
  • The ways SUPER73 is aiming to deliver the cool factor of motorcycles without the intimidation for first-time riders

| Dealer News Today is a Dave Cantin Group production

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