Mercedes Announces Pilot Subscription Service
Earlier this week, Mercedes-Benz USA and Mercedes-Benz Financial Services USA LLC announced plans to launch Mercedes-Benz Collection, a luxury subscription service that will allow customers to switch in and out of vehicles depending on their “needs and lifestyles.”
Car Subscriptions at the Auto Dealership: Worth a Try?
Consumers won’t stop buying and leasing cars anytime soon. But could auto dealers find a revenue opportunity in new mobility models, such as car...
Social Media Strategies and Your Dealership: Driving Customer Engagement
Car shoppers today are using their mobile devices to conduct research and get real-time advice, and dealerships need to step up their online game...