Stories From The Field: Outsourced Staffing Increases CSI
By Bruno Lucarelli
It’s 8:30 AM on Monday. Service customer vehicles are stacked up all the way to the highway. Without anyone to direct them,...
Stories from The Field: Assembly Line: Good for Cars, Bad for SEO
by Bruno Lucarelli
When consumers start car shopping in the twenty-first century, they don’t turn on the radio or local cable television to do it....
Stories From The Field: Charity And ROI Are Not Mutually Exclusive
by Bruno Lucarelli
Auto dealers are some of the largest retailers in communities across America and, as local businesses, they are expected to participate in...