Stories From The Field: Dealers Versus The Internet
By Bruno Lucarelli
In 2004, I was selling Autotrader.com’s used car listing service. Even that far into the internet age, most car dealers still likened...
Stories From the Field: Should Your Dealership Abandon Traditional Media?
by Bruno Lucarelli
When I moved from local TV to local Digital Media Sales at Autotrader.com in 2004, no one could have anticipated what impact...
DCG Capital: Investing In Your Capital
Operating a successful dealership can be a challenging, but rewarding, experience. Securing a business loan from a traditional lender, however, can often end up...