Changing the Channel: Integrating Traditional and Digital Marketing Strategies For Optimal Reach
In order to compete in a crowded market, dealerships need to take a look at the digital mediums where the customers prefer to read, shop, compare, and do business, and take the hybrid approach for optimal success.
Study: Social Media a Trusted Source of Reviews for North American Car Buyers
A MaritzCX study, titled “The Impact of Social Among Car Buyers,” highlights the growing influence of social media reviews and the numbers may surprise automotive dealerships, and perhaps get them to listen up.
Dealer News Today Exclusive: Boost Sales through Better Call Handling
According to Cox Automotive, phone calls account for 26 percent of car buyers’ initial contacts with auto dealerships, second only to walk-ins (at 49 percent), and those calls can be worth a lot of business.
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Heads Up: New Tax Laws Impacting Automotive Dealers
The provisions of the Act provides many opportunities and some pitfalls. More than ever, owners of automobile dealerships need to consult their tax advisers to understand both the business and personal implications of the new tax laws.
