Key Features

Featured long form articles exclusive to Dealer News Today.

Do Sports Drive Auto Sales?

by Adam Rapp We are already a week away from July which means that Summer is in full swing. We are also halfway through baseball...

Adjusting to the Post-Cash for Clunkers Market

By Desiree Homer Remembering the frenzy that was and discussing the industry best practices since There’s not an industry that wasn’t affected by what many called...

Marketing In a Pandemic

By Maggie McBride  The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...

CRM Helps Put Customers in Control of the Buying Process

By Tracey Schelmetic  All over the country, auto dealers are coping with the idea that customers “driving by and stopping in” no longer means they’re...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

by Al Bredenberg, Senior Writer Augmented reality (AR) is virtual reality’s lesser known twin. Rather than create a reality from scratch, as virtual reality does,...

Year End Marketing Review: Locating the Moving Target

By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...

Follow the Data

by Adam Rapp As though we need more evidence of our crazy times, Hertz was actually doing pretty well as recently as March. However, as...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

CarSaver at Walmart Hits the Road Running

By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...

“It’s A Difficult Time of Reflection”

by Tracey Schelmetic Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection” While there’s a lot to disagree about in 2020, most companies...

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

Sandy Schwartz to Step Down as CEO of Cox Automotive

By Tracey Schelmetic  In the United States, one out of every 17 jobs touch the automobile industry in some way. While auto manufacturing and sales...

The Payoff of Non-Commissioned Auto Sales

By Kathryn Pomroy Motivated by money and driven by the adrenaline of a major payoff, commissioned auto salespeople fit the image of a slick-tongued guy...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

V is for Virtual (and also Recovery)

by Adam Rapp As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...

The Importance of OEM Parts/Accessories for Dealers

By Amy Corr In the automotive industry there are really two options when it comes to replacement parts: Original equipment manufacturer (OEM) parts or Aftermarket...

Automotive Heroes of Black History Month

By Maggie McBride As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...

An Encounter With the Other 50 Percent

by Adam Rapp A few weeks ago, a startling statistic was brought to our attention during the Dealer News Today podcast. According to Cox Software...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

Connected-technology platforms are putting shop technicians in touch with tech-support experts who can walk them through new or complicated repair procedures, without interrupting the workflow.

Masked or Unmasked?

By Adam Rapp If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...

Do Your Customers & Staff Feel Welcome?

By Desiree Homer If there ever was a more pertinent time to be reminded that the automotive industry is in the ‘people business,’ it’s now....

Nervous Auto Lenders Pressure Dealers to Tighten Up Verifications

By Al Bredenberg, Senior Writer “I want to put you in this car today. How much do you make?” The days are disappearing when a credit...

How Dealers Can Serve Others

By Maggie McBride Today is the 25th anniversary of the Martin Luther King Jr. Day of Service. Though Martin Luther King Jr. Day has been...

Being Frontline Ready – How the Effectiveness of Your T2L Processes Can Affect Your...

by Kerry Dowling Getting vehicles frontline ready has never been more important for dealerships. Prior to COVID19, consumers were already moving more and more to...

Could Public EV Charging Stations Find a Place at Auto Dealerships?

By Al Bredenberg If your dealership is selling electric vehicles (EVs), you most likely already have a charging station in your service area. However, could...

Appraisal-to-Trade Ratios: Sharpening Your Pencil at Every Stage of Your Process

By Desiree Homer Your appraisal-to-trade ratio is one of those key metrics that varies by market but is typically driven by your sales and service...

Act As If – Reimagining New Car Sales

by Kerry Dowling Dealer News Today has spent a good deal of time recently talking about the ways dealerships have had to reimagine how they...

Close to Your Chest or Cards on the Table? Transparency Around Incentives Builds Customer...

By Al Bredenberg, Senior Contributor, Dealer News Today When someone asks what you do for a living, you’re proud to respond, “I sell cars.” But...

The Payoff of Non-Commissioned Auto Sales

in the past decade, there seems to be an acceleration in non-commissioned auto sales, with dealerships around the country opting for customer service and repeat business over selling the highest priced vehicle on the lot.