Key Features

Featured long form articles exclusive to Dealer News Today.

Finish the Year Strong: Brilliant Ideas & Best Practices

By Desiree Homer As you head into the fourth quarter, surely you have your eye on year-end objectives. Perhaps the year so far has been...

CarSaver at Walmart Hits the Road Running

By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...

“It’s A Difficult Time of Reflection”

by Tracey Schelmetic Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection” While there’s a lot to disagree about in 2020, most companies...

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

Sandy Schwartz to Step Down as CEO of Cox Automotive

By Tracey Schelmetic  In the United States, one out of every 17 jobs touch the automobile industry in some way. While auto manufacturing and sales...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

by Al Bredenberg, Senior Writer Augmented reality (AR) is virtual reality’s lesser known twin. Rather than create a reality from scratch, as virtual reality does,...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

V is for Virtual (and also Recovery)

by Adam Rapp As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

Automotive Heroes of Black History Month

By Maggie McBride As Black History Month comes to a close, it’s important to continue to reflect on the contributions black Americans have made to...

An Encounter With the Other 50 Percent

by Adam Rapp A few weeks ago, a startling statistic was brought to our attention during the Dealer News Today podcast. According to Cox Software...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

Connected-technology platforms are putting shop technicians in touch with tech-support experts who can walk them through new or complicated repair procedures, without interrupting the workflow.

Masked or Unmasked?

By Adam Rapp If you feel confused about whether people should wear masks and why and what kind, you're not alone. The short answer is...

Do Your Customers & Staff Feel Welcome?

By Desiree Homer If there ever was a more pertinent time to be reminded that the automotive industry is in the ‘people business,’ it’s now....

The Payoff of Non-Commissioned Auto Sales

By Kathryn Pomroy Motivated by money and driven by the adrenaline of a major payoff, commissioned auto salespeople fit the image of a slick-tongued guy...

How Dealers Can Serve Others

By Maggie McBride Today is the 25th anniversary of the Martin Luther King Jr. Day of Service. Though Martin Luther King Jr. Day has been...

Being Frontline Ready – How the Effectiveness of Your T2L Processes Can Affect Your...

by Kerry Dowling Getting vehicles frontline ready has never been more important for dealerships. Prior to COVID19, consumers were already moving more and more to...

The Importance of OEM Parts/Accessories for Dealers

By Amy Corr In the automotive industry there are really two options when it comes to replacement parts: Original equipment manufacturer (OEM) parts or Aftermarket...

Appraisal-to-Trade Ratios: Sharpening Your Pencil at Every Stage of Your Process

By Desiree Homer Your appraisal-to-trade ratio is one of those key metrics that varies by market but is typically driven by your sales and service...

Act As If – Reimagining New Car Sales

by Kerry Dowling Dealer News Today has spent a good deal of time recently talking about the ways dealerships have had to reimagine how they...

The Payoff of Non-Commissioned Auto Sales

in the past decade, there seems to be an acceleration in non-commissioned auto sales, with dealerships around the country opting for customer service and repeat business over selling the highest priced vehicle on the lot.

How Top Automotive Manufacturers Are Navigating Marketing During COVID-19

By Amy Corr Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...

Is Bad News Souring Your Customers’ Expectations?

By Desiree Homer Or Worse Yet, Is It Souring Yours? Listen, we get it. The hardships right now are real – for everyone. Thousands are still...

Nervous Auto Lenders Pressure Dealers to Tighten Up Verifications

By Al Bredenberg, Senior Writer “I want to put you in this car today. How much do you make?” The days are disappearing when a credit...

Dealership Engagement: Staying Relevant in an Ever-Changing Buying Landscape (and sell more cars as...

By Desiree Homer Looking at the year ahead, your dealership is most likely going to make improvements on last year’s lead source strategies. The best...

The Art of Successful Strategizing

by Adam Rapp As the pandemic persists, many dealerships have been left with no choice but to run at half capacity. If your dealership falls...

Could Public EV Charging Stations Find a Place at Auto Dealerships?

By Al Bredenberg If your dealership is selling electric vehicles (EVs), you most likely already have a charging station in your service area. However, could...

Keeping Brick and Mortar In Line with Online

By Amy Losonsky There are some folks nowadays that claim the internet is everything.  They research and work online, pay all of their bills and...

Editor’s Prerogative: Expand Your Circle

by Evan Rapp Editor-in-Chief Because the game wasn’t racially integrated until 1947, the historical rankings of Negro League ballplayers remains one of the most active debates...