Key Features

Featured long form articles exclusive to Dealer News Today.

The Generation Gap That Threatens Dealership Service Operations

by Kevin Donovan There is a perfect storm brewing in the American labor market that’s posing particular problems for auto-dealer service and maintenance operations. Mechanics...

How Can Dealerships Take Advantage of Small Business Saturday?

Even though Small Business Saturday tends to focus on the mom-and-pop shops with 10 or fewer employees, it really could be seen as a matter of perspective because dealerships have a similar setup, just on a larger scale

The Hertz Bankruptcy Effect

by Desiree Homer A Deeper Dive Into the Emerging Market During Episode 48 of the Dealer News Today podcast series, Dave Cantin spoke with Zo Rahim from...

Maximizing Used Car Profit

By Kathryn Pomroy Generally, dealers make more money selling used cars than new. For the ninth consecutive year, 2019 is showing a continued upward trend...

Presidents Day Car Advertising: Entertaining But Ineffective

By Amy Corr When did Presidents Day, the holiday formerly known as Washington’s Birthday, become synonymous with car buying? Dealerships that Dealer News Today spoke...

Schwartz: Backsliding is Not an Option

by Kerry Dowling If you’re reading this, I think it’s safe to say you know the name Sandy Schwartz. An industry leader and CEO of Cox...

Dealerships Learn to Fix the Sluggish Recon Operation (and Stop Bleeding Money)

The recon process often consists of many moving parts, especially when outside vendors and contractors are involved

Could There Be A Cash for Clunkers Comeback?

Ford Expects Government Talks That Would Benefit Dealers & Car Buyers Alike By Desiree Homer Right now, Ford is making ventilators and face shields to aid...

COVID and the Four C’s

by Adam Rapp The nerves and emotions brought about by the pandemic over the last four months are the feelings that emerge in those first...

What Local Dealerships Can Learn From The Rise Of Craft Beer Companies

by Amy Corr How many small businesses reside in your town? How many have gone out of business? With the convenience of Amazon Prime and...

Year End Sales Review: A Fresh Take on Old KPIs

By Desiree Homer With 2019 officially in the rearview mirror, you’ve probably had a good look at the data to review just how well your...

Put Down That Lead Generation Crack

by Tracey Schelmetic In the earliest days of the consumer Internet, users often counted themselves lucky to receive an email response from a company within...

Finish the Year Strong: Brilliant Ideas & Best Practices

By Desiree Homer As you head into the fourth quarter, surely you have your eye on year-end objectives. Perhaps the year so far has been...

Diversifying Your Workforce

By Maggie McBride Every business has a stake in the community around them, from counting on them to patronize your dealership, to being members of...

Do Sports Drive Auto Sales?

by Adam Rapp We are already a week away from July which means that Summer is in full swing. We are also halfway through baseball...

Adjusting to the Post-Cash for Clunkers Market

By Desiree Homer Remembering the frenzy that was and discussing the industry best practices since There’s not an industry that wasn’t affected by what many called...

Marketing In a Pandemic

By Maggie McBride  The onset of COVID19 has seen unprecedented times. Skyrocketing layoffs, record unemployment, financial insecurity across all sectors and employees- it all adds...

CRM Helps Put Customers in Control of the Buying Process

By Tracey Schelmetic  All over the country, auto dealers are coping with the idea that customers “driving by and stopping in” no longer means they’re...

Augmented Reality: Smartglasses Deliver Hands-Free Tech Support to the Service Bay

by Al Bredenberg, Senior Writer Augmented reality (AR) is virtual reality’s lesser known twin. Rather than create a reality from scratch, as virtual reality does,...

Year End Marketing Review: Locating the Moving Target

By Maggie McBride Now that 2020 is officially here, there certainly is a lot for dealerships to consider and strategize around for the months ahead,...

Follow the Data

by Adam Rapp As though we need more evidence of our crazy times, Hertz was actually doing pretty well as recently as March. However, as...

Stories From the Field: Does Your Dealership Need A Marketing Director?

By Bruno Lucarelli We all know that dealerships love to outsource.  In the days of newspaper domination, many dealerships relied on local agencies to act...

CarSaver at Walmart Hits the Road Running

By Kathryn Pomroy In 2016, CarSaver launched an online marketplace meant to revolutionize the way the world buys cars. Then, in 2017, retail giant Walmart...

“It’s A Difficult Time of Reflection”

by Tracey Schelmetic Cox Automotive CEO Sandy Schwartz: “It’s A Difficult Time of Reflection” While there’s a lot to disagree about in 2020, most companies...

Millennials Won’t Buy Cars? That’s Not Actually True

Depending on what research study you read, the future is either bright or grim for automotive manufacturers, which would in turn affect car dealerships. In actuality, the answer is somewhere in the middle.

A Closer Look at the Digital Used Car Auction Movement

By Desiree Homer Market Predictions & the Auction House Landscape Post COVID-19 Looking back at how dealers used to engage their auction partners and manage used...

Sandy Schwartz to Step Down as CEO of Cox Automotive

By Tracey Schelmetic  In the United States, one out of every 17 jobs touch the automobile industry in some way. While auto manufacturing and sales...

The Payoff of Non-Commissioned Auto Sales

By Kathryn Pomroy Motivated by money and driven by the adrenaline of a major payoff, commissioned auto salespeople fit the image of a slick-tongued guy...

Dealer Advertising 2020: Less Traditional, More Social, Local Interactions

By Amy Corr The end of each year gives dealerships time to pause, reflect, crunch numbers and ready their 2020 advertising budget. In “The road to...

V is for Virtual (and also Recovery)

by Adam Rapp As unemployment numbers cross the grim forty million claim milestone, you’re likely questioning when the economy will bounce back and what that...